Insights

Operator-led perspectives on scaling product businesses.

Written from inside the businesses, not from outside them. Long-form on the operational decisions that compound: supply chain, marketplaces, international, team structure, reporting.

Fractional COO

When to hire a Fractional COO: the seven operational signals

Seven specific signs the business is ready, plus three counter-signals that suggest waiting.

Jun 2026 · James Wakely

Pricing

How much does a Fractional COO cost in the UK? (2026 pricing guide)

Day rates, monthly retainers, project fees, and what drives the variance. Written by an active UK Fractional COO.

May 2026 · James Wakely

Fractional COO

Fractional COO vs management consultant: which one do you need?

Both look senior. Both cost real money. They do very different jobs. The honest comparison.

May 2026 · James Wakely

Fractional COO

Fractional COO vs full-time COO: when each one makes sense

The cost reality, the three inflection points, and where most £1m-£20m businesses actually land.

Apr 2026 · James Wakely

Fractional COO

Fractional COO vs full-time COO vs consultant: when each one is right

Three different products for three different problems. A decision framework for founders weighing the three options.

Apr 2026 · James Wakely

Supply Chain

Supply chain for SMEs: what changes between £1m, £5m and £20m

The supply chain operating model evolves three times on the way to £20m. Most founders only consciously rebuild it once.

Feb 2026 · James Wakely

International

International expansion for product businesses: the operational playbook

Most international expansion fails on infrastructure, not on demand. Planned operationally rather than aspirationally.

Dec 2025 · James Wakely

Amazon

Amazon and marketplace operations: building the system underneath the revenue

Most Amazon agencies work on PPC and listings. The real ceiling for most brands is operational, and almost nobody is paying attention to it.

Oct 2025 · James Wakely

Ecommerce Ops

A framework for scaling ecommerce operations from £1m to £20m

The operational stack rebuilds three times on the way to £20m. What breaks at £3m, £8m and £15m, and what to expect at each stage.

Aug 2025 · James Wakely

Fractional COO

The complete guide to hiring a Fractional COO for ecommerce

When the model works, when it doesn't, what to expect from an engagement, and how to choose the right operator.

Jun 2025 · James Wakely

More articles publishing monthly. Subscribe to the monthly digest to be notified.

Reference

Operational Glossary

29 operational terms , from Fractional COO to OTIF, Pan-EU FBA to landed cost, S&OP to safety stock , defined in plain English for UK SMEs.

Read the glossary

Diagnostic

Operational Readiness Scorecard

15 questions, instant verdict, the specific areas to look at first. No email required to see the result.

Take the scorecard