Amazon & Marketplaces
Treat Amazon as an operational channel, not a marketing one.
Most Amazon agencies optimise PPC and listings. We work on the operation underneath: FBA infrastructure, international expansion, brand registry, inventory placement, and the boring decisions that compound into market share.
Definition
Amazon and marketplace operations is the back-end of selling on Amazon, eBay, TikTok Shop, OnBuy and international equivalents, FBA strategy, inventory placement, listing operations, brand registry, account health, marketplace expansion, and cross-border VAT/IOSS.
Where most brands stall on Amazon
- UK Amazon revenue plateaus around £500k to £2m with no clear next step
- Pan-EU FBA looks complex; brand stays on UK-only when EU is 4× the opportunity
- Account suspensions, listing hijacks, IP issues handled reactively
- FBA fees climbing faster than revenue
- Inventory imbalanced, overstocked in one fulfilment centre, out of stock in another
- No clear view of true Amazon contribution margin after FBA, PPC, returns, and commission
- Considering TikTok Shop, eBay, or US, without operational capacity to take it on
What we work on
- Pan-EU FBA setup: VAT registration in DE/FR/IT/ES/PL, fulfilment infrastructure, IOSS
- US Amazon entry: entity, EIN, FBA inbound, brand registry, sales tax
- Brand registry & IP protection: registration, transparency, takedowns
- Marketplace expansion: eBay, OnBuy, TikTok Shop, Cdiscount, Bol.com
- Inventory placement: AWD, multi-FC strategy, sea vs air decisions
- Account health management: appeals, suspension prevention, performance metrics
- True margin reporting: contribution margin per ASIN, per marketplace, per region
How this differs from an Amazon agency
Amazon agencies typically own listings, content, and PPC. That's valuable, but it's the marketing layer. Underneath sits an operational reality: FBA inbound, inventory placement, VAT, brand registry, returns processing, account health, supplier lead times, and cross-border duty.
Most £1m to £20m brands have an agency for the marketing and no-one for the operations. That's where the brand stalls.
How the engagement runs
Marketplace audit
Where you are today across every marketplace, with quantified opportunities.
Expansion plan
Sequenced 12-month plan: which marketplaces, which regions, in which order, with what infrastructure.
Execution
VAT registrations, FBA inbound, brand registry, listing creation, supplier alignment.
Ongoing operational support
Inventory placement, account health, expansion to next marketplace.
FAQ
Do you run PPC?
No. We work with specialist Amazon PPC agencies and would be happy to recommend one if you need one, but our work is on the operational engine, not the ad spend.
What's the typical Pan-EU FBA setup cost?
Excluding VAT registrations (~£600 to £1,200 per country), the operational setup itself can be done inside a Fractional COO engagement over 8 to 12 weeks. We share specifics on the discovery call.
Can you help recover a suspended Amazon account?
We've worked through several account suspensions and POA appeals successfully. We're not specialist account-reinstatement consultants, for serious account issues, we'll point you to specialists, but for prevention and ongoing account health management we do extensive work.
Should I launch on TikTok Shop?
It depends on the product category and your current operational capacity. We'd cover this in the discovery call, there's no generic right answer.
Do you work on US Amazon?
Yes. We've helped UK brands launch on Amazon.com including entity setup, EIN, sales tax, brand registry and FBA inbound.
See if this is the right fit for your business.
30 minutes, no pitch. You'll leave with actionable insight whether you engage further or not.