Amazon Sellers
When the next stage isn't a better PPC agency, it's an operation that can scale.
We work with UK Amazon brands that have plateaued. The marketing is fine. What's missing is the operational infrastructure to take the brand to Pan-EU, US, or off-Amazon marketplaces.
Definition
Amazon-led brands are product businesses where Amazon Seller Central represents a significant share of revenue, typically 40%+. They face operational challenges distinct from DTC: FBA economics, inventory placement across fulfilment centres, account health, brand registry, and the political/operational risk of single-platform dependency.
The Amazon-led plateau
The pattern repeats. A UK Amazon brand reaches £500k to £2m. Listings are optimised. PPC is professionally managed. New ASINs launch successfully. But total brand revenue stops growing.
The plateau usually means one of three things:
- Operational ceiling on UK Amazon: out-of-stock cycles, inventory placement issues, FBA costs eroding margin
- Geographic limit: UK market is saturated; EU and US are 4 to 8× the addressable opportunity but operationally untouched
- Platform concentration risk: every account suspension is now an existential one
What we typically work on
- Pan-EU FBA setup: VAT in 5 countries, IOSS, listing translation, fulfilment infrastructure
- US market entry: EIN, sales tax, brand registry US, FBA inbound
- Marketplace diversification: eBay, OnBuy, TikTok Shop, Walmart, Cdiscount
- Brand registry and IP protection across regions
- Account health management and POA response capability
- Inventory placement strategy: AWD, multi-FC, sea vs air, JIT vs buffer
- True margin reporting per ASIN, per region, per channel
- DTC channel build to reduce platform dependency
What we don't do
We don't run Amazon PPC. We don't write listing copy. We don't shoot product photography. There are excellent specialist agencies for all three, we'll recommend ones we trust. Our work is on the operational engine underneath.
FAQ
When is the right time to launch Pan-EU FBA?
Usually when UK Amazon revenue is consistently above £30k to £50k/month and unit economics are healthy. Earlier than that and the VAT and operational overhead outweighs the marketplace upside.
Do we need an EU entity for Pan-EU?
Almost never. Non-resident structures work fine for most UK brands selling on Pan-EU FBA. Above significant volume an entity can become commercially preferable for tax reasons.
What's our exposure if Amazon suspends our account?
The unspoken risk for every Amazon-led brand. We work on two things in parallel: account health practices that reduce suspension probability, and marketplace + DTC diversification that reduces existential dependency.
Can we move our DTC traffic without losing Amazon ranking?
Yes, with the right approach. We've worked on several DTC builds for Amazon-led brands, typically targeting 25 to 35% revenue split as a healthy multi-channel position.
How do you handle the TikTok Shop question?
Honestly: for some categories it's a step-change opportunity, for others it's a distraction. The discovery call covers it directly, there's no generic right answer.
30 minutes, no pitch.
Bring the operational picture, leave with the next two or three things to action.